As we move deeper into the spring recruitment cycle, we urge our member schools to move beyond traditional marketing initiatives to ensure stable, funded enrollment. Developed by AtLearning, the case study linked below was designed to give charter school leaders and governing board members a clear look at how to methodically and successfully address both student attraction and long-term retention.
Reversing a 6-Year Revenue (and Enrollment) Decline: For School Board Chairs and Heads of School, enrollment is revenue. When the student body shrinks, the budget shrinks, compromising the fundamental mission of the institution. This was the exact crisis facing a top-tier STEM charter school we recently partnered with. Despite being an elite academic product, local public districts actively gatekept information, causing the charter to become an unknown entity…The combination of internal operational fixes and data-driven external outreach completely broke a 6-year downward trajectory in less than one semester.
Continue reading the case study here: Â Reversing a 6-Year Revenue Decline
Contact Travis Hostetter, School Enrollment Strategist, at travis.hostetter@atlearning.org, to learn more about the case study and his organization’s successful marketing initiatives.
