In a fast-moving K–12 market, families choose schools that communicate value clearly and consistently. Hosted by the Florida Charter School Alliance and partner atlearning, this session distills what works now: a snapshot of Florida and national enrollment trends, the five biggest factors parents weigh, and a practical three-step framework to grow enrollment even without a marketing budget. We’ll also cover branding basics, website must-haves, and mission-aligned social media so your story is easy to find and hard to ignore.